JTI launches the new-generation Ploom Aura in Azerbaijan
JTI Caucasus announced the launch of Ploom Aura in Azerbaijan, the newest addition to the Ploom family of heated tobacco devices, following the brand’s successful debut in the country last year.
Building on the strong performance of Ploom X Advanced, the new Ploom Aura will be available at selected retail outlets across Baku and online via the official website www.ploom.az.
“Last year, with the launch of Ploom X Advanced in Azerbaijan, we made an innovative entry into the heated tobacco category and quickly earned the trust and appreciation of our consumers. This strong market performance and growing demand have created a solid platform for further expansion in the category. Today, we are proud to introduce Azerbaijani consumers to the newest member of the Ploom family – Ploom Aura – combining the latest technological innovations with an ergonomic design. This step once again demonstrates JTI’s commitment to reduced-risk products, quality, and to shaping the innovative future in the communities where we operate,” said Thomas Adams, General Manager of JTI Caucasus.
Azerbaijan continues to strengthen its position as one of the strategic markets embracing the latest Ploom innovations. This launch follows the brand’s strong momentum across global markets including Japan, the United Kingdom, Italy, Spain, and Portugal. Between 2025 and 2027, JT Group plans to invest approximately 650 billion Japanese yen worldwide in Reduced-Risk Products, primarily in the heated tobacco category.
Advanced Technology and Ergonomic Design from Japan
Ploom Aura combines Japan’s advanced technological heritage with refined aesthetics. Thanks to its enhanced HeatFlow™ technology, the device distributes heat evenly through airflow, without direct contact between the tobacco stick and the heating element. This delivers a smoke-free, ash-free, distinctive, and richer tobacco experience.
The device also features a minimalist, ergonomic, and elegant design. Its intuitive control interface and LED indicators clearly communicate key information to the user, including battery level, readiness for use, and other important device statuses.
Key features of Ploom Aura:
· Enhanced sessions: Ploom Aura delivers a consistently rich taste experience in every session, supported by an optimal temperature profile, personalizsed heating modes, and dedicated timing controls.
· Strong battery performance and reliability: Once fully charged, the device is designed for consistent, long-lasting use and supports fast charging through a modern USB-C port.
· Premium ergonomics and individuality: Its compact form fits comfortably in the hand, while contemporary colour options allow users to express their personal style.
· Exclusive tobacco blends: Specially developed Sobranie tobacco sticks offer a balanced, intense, and authentic taste experience through the synergy of ActivBlend™ and HeatFlow™ technologies.
For additional information, please contact:
JTI Azerbaijan
Corporate Affairs and Communications
+994 512307817
About JTI: JTI, a member of the JT Group, is a modern and dynamic international company, passionate about quality and innovation. It sells its products in over 130 markets with the goal of bringing exceptional tobacco and nicotine experiences to its adult consumers. JTI is the global owner of both Winston and Camel, respectively the second and third largest combustible brands in the world. Its global brand portfolio includes MEVIUS and LD. The company is also active in the reduced‑risk products category, offering heated products under the Ploom brand, the Logic vaping brand, and Nordic Spirit nicotine pouches. Headquartered in Geneva, Switzerland, the Company employs over 46,000 people and was awarded Global Top Employer for the twelfth consecutive year in 2026. For more information, visit www.jti.com.
