Tim Cook steps down as head of Apple: John Ternus to lead the company

On Tuesday, John Ternus officially took over as CEO of Apple, replacing Tim Cook, who led the company for 15 years.

Ternus will head the largest player in the smartphone market at a time when the company retains strong positions in device manufacturing but faces a growing gap behind competitors in the field of artificial intelligence.

One of the key tasks for the new leader will be shaping Apple's future strategy in its relations with China. The company still depends to a significant extent on Chinese manufacturing infrastructure and at the same time is experiencing increasing political pressure from the administration of the U.S. president.

The change of leadership marks a transition from Cook's management model, which focused on operational efficiency and the development of Apple's global supply chain, to a leader with engineering experience.

Ternus, 51, joined Apple in 2001 and subsequently headed the hardware development division. For several years he reported directly to Cook and led the engineering teams responsible for developing the company's entire product line.

His area of responsibility included, among other things, the development of the iPhone, which remains Apple's main source of revenue.

The new chief executive will have almost no time to adjust, since on September 9 the company will hold its traditional presentation devoted to new iPhone models. It is expected that at the event Apple will unveil a foldable smartphone for the first time.

Source: Aljazeera